Tuesday, January 6, 2015

Time to Purchase Seasons Pass

It's time once again to purchase season passes for the upcoming season. Passes can be purchased at the Mission Marketplace Theater Box office.

• See all ten films (listing of films below) for just $55, a savings of $35 off the regular price.

• Tickets and passes are available only from the theater box office.

• Tickets for individual films may be purchased on their show dates at the theater’s regular price

OR present your valid North County Film Club membership card for a $1 discount.

(The membership card costs only $5 for the entire 2015 year).

• North County Film Club memberships are available only from the North County Film Club.

• Each showing begins at 3:00 pm on its scheduled date.

At the Carmike Mission Marketplace Theater

431 College Blvd., Oceanside.

Film for Sunday, January 11, 2015

Our season starts off with a bang with Jon Favreau's Chef. You'll enjoy this film about food, about fun, about finding your dream. With an all star cast from Scarlett Johansson to Dustin Hoffman, you'll be delighted with the comedy, the ups and downs of the food business, and all the mouth-watering shots of fine food.

The other films in this upcoming season are:

Jan. 25 - The Invisible Woman
Feb. 8 - Words and Pictures
March 1 - Belle
March 15 - Stories We Tell
March 29 - The Lunch Box
April 12 - Love is Strange
April 26 - Magic in the Moonlight
May 17 - The Other Son
June 14 - Fanie Fourie's Lobola

Popcorn or no Popcorn

Jim Hamilton sent me this interesting article about how theaters really make their money:

Movie theaters only stay in business thanks to our popcorn and soda addiction. A previous Curio quoted a movie exec as saying that "cup holders are the most important movie innovation since sound." The explanation for this goes back to a 1948 Supreme Court case, United States v. Paramount Pictures. Until then, eight major Hollywood movie studios controlled nearly every movie theater in the US. The "Big Eight" decided where and when movies ran, forced theaters to book "blocks" of movies in advance, and set all ticket prices. Though this practice was ruled a clear monopoly by the Supreme Court in 1930, and again in 1938, the ruling was never enforced because of the Great Depression and the shadow of WWII. Finally in 1948, the Court ordered the Hollywood studios to divest their theater ownership and cease all anti-competitive practices. But the studios still controlled the movies, and negotiated favorable contracts, which still exist today. For example, during the first weeks of a movie’s run, the studio receives almost all ticket revenues. Towards the end of the run--when audiences are thin--the theater keeps most of the sales. So on average, the theater gets only a few dollars out of every $10 - $12 ticket. Over the years this arrangement has incentivized studios to make blockbuster movies that open with a bang. Since theaters have little room to negotiate, they commonly lose money on ticket sales alone. Hence ridiculously priced popcorn and soda, which carries a profit margin of over 90% and constitutes almost all of their profits. Yet another reason to love online streaming--or learn something instead! 

I think we all know that theaters charge way too much for anything from the refreshment stand. But maybe we should pay the high prices so that we keep our theaters going. Do we want them to be a thing of the past? Buying the high priced refreshments can be considered our charity du jour. I wonder if there's a tax deduction for that!

A fun film-related item from Twisted Sifter